The Coronavirus has decimated the lives and finances of many people all over the country, and more people than ever are looking towards charitable organizations for help. Simultaneously, nonprofits have been deprived of many of their traditional revenue sources, including ticket sales for some and donations from regular contributors who may be suffering during this time. How can some of our most crucial institutions come out on the other side in the black while providing necessary services to the increasing number of people who need them more than ever?
While most people haven’t had a prosperous year, lots of wealthy people are doing just fine. They are unlikely to have suffered much economic hardship from the pandemic. If they invested in tech giants or online stores like Amazon, they could be experiencing a more profitable season than ever. Now is the time for nonprofits to lean heavily on these donors who have more to give; ask them for higher donations initially, and encourage them to share more of their money to organizations that are directly helping people in need during this difficult time. Remind them of their obligation to their community and that members of it are suffering. Most people want to help others, but it’s easy for wealthier citizens to become out of touch with their societies’ middle and working-class members.
Your regular donors might not be able to give as much money as they usually do, but they probably still want to help their communities through this crisis. Be compassionate and understanding about their circumstances, and ask for smaller donations; if they can give, remember to thank them for their contribution and keep them up to date with your organization’s projects. People like to know that they are doing good and that their donations are being used to help their community; showing them the concrete results of their contributions can give them a much-needed boost in these difficult times.
Nonprofits have to make limited budgets stretch farther than ever before, but their work is also more vital than ever. People need help, and these organizations are stepping up to assist them; remember to lean on those who have the means to assist so that your organization can continue the vital work of supporting the community.